Johnny Walker pours whisky in paper bottles...
| Johnnie Walker, the whisky which traces its roots back 200 years, will soon be available in paper bottles.
Diageo, the drinks giant that owns the brand, said it plans to run a trial of the new environmentally-friendly packaging from next year. While most Johnnie Walker is sold in glass bottles, the firm is looking for ways of using less plastic across its brands. Making bottles from glass also consumes energy and creates carbon emissions. To make the bottles, Diageo will co-launch a firm called Pulpex, which will also produce packaging for the likes of Unilever and PepsiCo. Diageo's paper whisky bottle, which will be trialled in spring 2021, will be made from wood pulp and will be fully recyclable, the company said. The idea is that customers would be able to drop them straight into the recycling. Saves quite some plastics, mates! |
Reactions:
| David wrote on | 2020-10-13 12:32:56 |
| So you don't have to conceil it anymore when drinking on the streets... :D :D | |
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